Netflix Inks Deal With 15-Theater Chain iPic Entertainment

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7 years ago

Netflix has inked a deal with 15-theater chain iPic Entertainment to give its subscribers early access to some of its most anticipated films. The deal, which was announced on Tuesday, will allow Netflix subscribers to see select films in iPic theaters for up to 30 days before they are released to the general public.

The deal is a major coup for Netflix, which has been looking for ways to get its content into theaters. The company has been experimenting with limited theatrical releases for some of its original films, but the iPic deal is the first time that Netflix has partnered with a major theater chain.

The deal is also a win for iPic, which has been looking for ways to attract new customers. The company’s theaters are known for their luxury amenities, such as plush seats, in-seat food and beverage service, and private screening rooms.

The first film to be released under the deal is the upcoming comedy “The House,” starring Will Ferrell and Amy Poehler. The film will be released in iPic theaters on June 15, one week before its nationwide release.

Netflix has not said how many films will be released under the deal, but it is expected to include a mix of original films and acquired films. The company has also not said how much it is paying iPic for the deal.

The deal is a sign that Netflix is serious about getting its content into theaters. The company has been investing heavily in original programming, and it is looking for ways to get that programming in front of as many people as possible. The iPic deal is a way for Netflix to do that, and it could be a sign of things to come.

Here are some of the reasons why Netflix and iPic Entertainment decided to partner:

  • Netflix is looking for ways to get its content into theaters. The company has been experimenting with limited theatrical releases for some of its original films, but the iPic deal is the first time that Netflix has partnered with a major theater chain.
  • iPic is looking for ways to attract new customers. The company’s theaters are known for their luxury amenities, such as plush seats, in-seat food and beverage service, and private screening rooms.
  • The deal is mutually beneficial. Netflix gets its content into theaters, and iPic gets a new source of revenue.

The Netflix and iPic deal is a sign of the changing landscape of the entertainment industry. As streaming services become more popular, traditional movie theaters are looking for new ways to stay afloat. Partnerships like this one could help theaters survive in the age of streaming.

2 comments

  1. Hype

  2. Very excited

    Nicole said on January 3, 2018 at 12:55 pm Reply

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